Caroline Hoops

Contact

Institute for Biology and Environmental Sciences  (» Postal address)

W4-0-053 (» Adress and map)

Nach Absprache

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Caroline Hoops

Phd candidate

Caroline Hoops M.A.

Conservation Psychology

Nature Connectedness

Sustainable Transformation

new-roots.eu/de/

Institute for Biology and Environmental Sciences  (» Postal address)

uol.de/ibu

W4-0-053 (» Adress and map)

Nach Absprache

Curriculum vitae

2017 B. Sc. Environmental Sciences, Universität Oldenburg

2019-2020 Student assistant, research project “EGON” (Entwicklung ökologisch gezüchteter Obstsorten in gemeingutbasierten Initiativen), Universität Oldenburg

2020 M. A. Sustainability Economics and Management, Universität Oldenburg

2021-2023 Project manager sustainability consulting, Hildesheim

since 08/2023 Science communication & PR, Project "Klimaoasen Oldenburg", Landesmuseum Natur und Mensch Oldenburg

since 07/2025 Research assistant & PhD student, New Roots Project, Universität Oldenburg

Research Interests

The New Roots Project (2024–2028) is an initiative of Interreg Germany–Netherlands aimed at strengthening the connection between people and nature in the Ems-Dollart region. The goal is to help new roots grow within society, forming a stable foundation for sustainable transformation.

At the heart of the project lies the promotion of nature connectedness as a basis for environmentally conscious behavior, well-being, and increased biodiversity. In the modern world—especially in Western societies—the human–nature relationship is often disrupted. We tend to view nature primarily as a resource to be used, rather than understanding ourselves as an ecological part of it. The project therefore seeks to foster living, emotional connections between people and nature.

To help these roots grow, the project plants new seeds across different parts of society through concrete activities such as:

Experience-based nature and environmental education in schools, for children and adults

Artistic and cultural initiatives that make nature tangible and visible

Collaboration with businesses and public institutions to promote sustainable management practices

In my dissertation, I focus on nature connectedness as a driver of socio-ecological transformation in the business context. Within my research, I examine how nature-based interventions for employees need to be designed in order to effectively enhance their connection to nature and foster environmentally conscious behavior—both in the workplace and in their private lives.

Publications

Hoops, C. (2021). Kulturelle Ökosystemleistungen von Alley-Cropping Agroforstsystemen. COAST –Working Paper Series on Environment and Sustainability Issues 04.
 
Forschungsverbund EGON (2020). Praxispapier zur gemeingutbasierten ökologischen Obstzüchtung. Herausgegeben vom Forschungsverbund EGON. Carl von Ossietzky Universität Oldenburg. 
 
Wolter, H. and Hoops, C. (2020). Gemeingutbasiert Obst züchten. Ökologie & Landbau 04: 48. 

Wolter, H. and Hoops, C. (2020). Gemeingutbasierte Ökologische Obstzüchtung: Vielfalt im Fokus. Öko-Obstbau 2: 22-24.

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